C-MEEs: cross-media engagement evaluations

In view of the proliferation and ubiquity of media platforms, it is critical that marketers be able to measure cross-media consumption and its effect on consumer engagement, brand development and sales.

C-MEEs: cross-media engagement evaluations

Robert Passikoff and Don E. Schultz

Nearly four decades ago, Neil Postman, professor, media theorist and cultural critic, predicted what he termed media ecology: 'Media ecology looks into the matter of how media...

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