BVOD takes a 6% share of TV advertising in Europe

An overview of the linear TV and BVOD advertising revenue of 13 of Europe's largest broadcasters.

Broadcaster video-on-demand (BVOD) accounts for just 6.0% of TV advertising revenue across 13 of Europe's largest broadcasters, according to data from Ampere Analysis and the European Audiovisual Observatory.

ITV is the largest broadcaster analysed when...