Buzz Marketing - driving brands by word-of-mouth
December 2003"Word of mouth is much more credible than your most sincere salesperson. It is able to reach more people, and faster, than advertising and direct mail because it can spread like wildfire"
George Silverman, The Secrets of Word of Mouth Marketing
The idea of buzz in marketing is hardly new, although it hasnt always been called that. But in the last few years years, a buzz industry has grown up, arising partly out of the mid-1990s practice of cool hunting and related strategies designed to make a...