Business perceptions of the role of billboards in the U.S. economy

George R. Franke and Charles R. Taylor

Despite the longstanding regulatory debate over outdoor advertising, only a limited number of academic studies have explored why firms use the medium.

business perceptions of the role of billboards in the U.S. economy

Charles R. TaylorVillnova University andGeorge R. FrankeUniversity of Alabama

Expenditures on outdoor advertising in the United States exceeded $5.1 billion in 2001 (Marketing Factbook, 2002),...

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