Business on Main, by Sprint
The wireless category is among the most competitive in all of consumer and business to business marketing, with advertising spending totaling over $4.5 billion annuallyi. This category is also one of the most responsive to advertising, with branding and differentiation being crucial to success.
Today, Sprint is the #3 in the telecom category and is outspent 3:1 by competitors like AT&T and Verizonii. Sprint enjoys a highly differentiating and profitable advantage that positions it well for the future with the development of a 4G (fourth generation) network that is...