Business Iceland: Welcome to the Icelandverse

Visit Iceland partnered with Inspired by Iceland to globally launch the Icelandverse to win high impressions and press engagement to drive earned media without compromising positive sentiment.

Campaign video: Business Iceland – Welcome to the Icelandverse

Read the full campaign case study

Selected creative: Business Iceland – Welcome to the Icelandverse


Agency: SS+K New York / M&C Saatchi Talk London / Peel ReykjavikAccount Director: Kayleigh RossAccount Management: Erica AmadioCEO: Jane BoardmanClient Services: Amy FrischCo-Founder, Partner: Lenny SternExecutive Creative Director: Stevie ArcherHead of Consumer: Steve KirkIcelandic Agency: Egill Thordarson / Magnus MagnussonProduction & Operations: John SwartzSenior Associate Director: Lauren Hunt-MorganStrategy:Elena Claro / Kevin Skobac...

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