Business Iceland: Sweatpant Boots

Business Iceland, a public-private partnership, launched a campaign in Iceland to become the top post-pandemic travel destination for First Movers, capture tourism spend and help revitalise the economy.

Campaign video: Business Iceland: Sweatpant Boots

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Selected creative: Business Iceland: Sweatpant Boots

Credits

Agency: SS+K New York / M&C Saatchi London / Peel Iceland ReykjavikAccount Executive: Erica MooreAccount Lead: José SalgadoAccount Oversight: Amy FrischAnimator: Steinthor Jenni SigurdssonArt Director: Ieva PaulinaAssociate Creative Director: Monica ApodacaCopywriter: Camila GurgelCreative Director: Daniel BremmerDesigner: Einar GudmundssonExecutive Oversight: Lenny SternIcelandic Executive Oversight: Magnus MagnussonIcelandic Production Management Executive Oversight: Egill ThordarsonLead Creative:Stevie Archer...

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