Business Iceland: Looks Like You Need to Let It Out

Business Iceland, a public-private partnership, launched a global campaign to build awareness and preference, and elevate Iceland as a top travel destination post-Covid lockdown.

Campaign video: Business Iceland – Looks Like You Need to Let It Out

Read the full campaign case study

Credits

Agency: SS+K New York / M&C Saatchi London / Peel ReykjavikAccount Director: José SalgadoAccount Manager: Maia QuinnAnimator: Arnar JónssonAssistant Account Executive: Dan Leedy / Hannah LoughlinChief Executive Officer: Jane Boardman / Steph LundCo-founder and Partner: Lenny SternCreative Director: Daniel BremmerCreative Technologist: Hreinn BeckDesigner: Einar GuðmundssonDirector: Sophie HayesExecutive Creative Director: Stevie ArcherManaging Director, Head of Client Services:...

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