Buscapé: Back to the city of God

Brazilian telecommunications company Telefonica Vivo (TV) partnered with Motorola on a campaign to grow market share, improve perceptions as a 5G leader and boost Motorola Edge smartphone sales.

Campaign details

Title: Buscapé. Back to the City of God.Brand: Telefónica Vivo & MotorolaProduct: SmartphoneIdea: VMLCountry: Brazil

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessBRAZILNon-specificAdults (26-55)HighR$ 1.267.049,25 (US$ 253.409,85)

Why is this work relevant for Creative Effectiveness?

Telecom brand Telefonica Vivo and Motorola came together to promote the new smartphone with the best camera in Motorola's history.

What could have been yet just another retail campaign, became a true cinematic masterpiece: the sequel of Brazil's acclaimed "City of God" movie....

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