Burger King's "Subservient Chicken" - five years on

Dan Calladine

Five years on from Burger King's "Subservient Chicken" website, Dan Calladine looks back at a groundbreaking online campaign.

Burger King's "Subservient Chicken" - five years on

Dan CalladineWARC Online

April 2009 marks the fifth birthday of a piece of online creative called Subservient Chicken, produced to publicise the Burger King TenderCrisp chicken sandwich.  The fastfood...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today