Burger King: Who said men don't cry?

Ali Khalil

QSR brand Burger King targeted young Saudis with a social media 'trolling' campaign featuring football icon Sami Al-Jaber to drive sales of its new spicy menu across Saudi Arabia.

Campaign details

Brand: Burger King Brand owner: Burger King Agency: Wunderman Thompson KSA Market: Saudi Arabia Industries: Restaurants & takeaways Media channels: Online video, Social media Budget: Up to 500k

Executive summary

To win over young Saudis, Burger

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