Burger King: Venmoing Value Meals

Fast-food restaurant brand Burger King (BK) credited consumers with a cryptic cash drop to spark conversation and drive value menu sales in the US.

Campaign details

Brand: Burger King Brand owner: Burger King Entrant company: MullenLowe US Idea creation: MullenLowe US Market: United States Sector: Restaurants & takeaways Media channels: Public relations, Social media Budget: Over 20 million

Executive summary...

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