Burger King: Venmoing Value Meals

Fast-food restaurant brand Burger King (BK) credited consumers with a cryptic cash drop to spark conversation and drive value menu sales in the US.

Campaign details

Brand: Burger King Brand owner: Burger King Entrant company: MullenLowe US Idea creation: MullenLowe US Market: United States Sector: Restaurants & takeaways Media channels: Public relations, Social media Budget: Over 20 million

Executive summary

Ever get a notification that makes you say WTF?

That’s what people said when fast-food restaurant brand Burger King randomly Venmoed them $1 with cryptic captions like “Save it for later 😉.” Over two weeks, 250,000 Venmos were sent, and the people receiving $1 instantly took to...

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