Burger King: Venmoing Value Burgers

Burger King, a restaurant chain, launched a campaign in the US to increase the average value menu burgers sold per day by 50%, show an increase in value menu sales, and double social conversation about the value menu.

Campaign details

Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: MullenLowe BostonIdea creation: MullenLowe BostonMarket: USASector: Restaurants & takeawaysMedia channels: Merchandise & free gifts,...