Burger King: The Whopper Detour (2021)

Burger King, a fast-food brand, drove consumers to download the Burger King app in the USA by breaking conventional marketing rules with its campaign The Whopper Detour.

Campaign details

Brand: Burger KingAgency: FCB New YorkCountry: United States

Objectives

Kick-start Burger King's digital transformation by launching the revamped Burger King App. Every QSR (Quick Service Restaurant aka Fast Food) brand wants you to download...