Burger King: The Doppelgänger

A campaign by the fast-food company Burger King in Saudi Arabia increased their sales by informing people about their value menu items.

Campaign details

Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: Wunderman Thompson, RiyadhMarket: Saudi ArabiaSector: Restaurants & takeawaysMedia channels:Online display, Online video, Outdooor, out-of-home, Point-of-purchase,...