Burger King: Sunyi Bersuara – Voice of the silent campaign

Burger King, a fast food chain, launched #SunyiBersuara in Indonesia to help deaf and mute people find jobs during the COVID-19 pandemic.

Campaign details

Brand: Burger KingLead Agency: MediacomRegion: APAC

Strategy

Objective

A quick service restaurant that sells freshly prepared food, Burger King has a strong presence in Indonesia across 24 cities through 175+ outlets. The COVID-19 pandemic impacted Burger King Indonesia in various contexts such as market, business, brand and culture. In October 2020, the Indonesia Hotel and Restaurants Association (PHRI) predicted that up to 30 percent of restaurants would close down as a result of phase II of the large-scale social restrictions in Jakarta.

BurgerKing Indonesia's business was hit causing 70% drop in dine-in sales,...

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