Burger King: Stevenage challenge

Burger King, a fast food chain, launched a global campaign to drive brand relevance, achieve organic reach, and reflect the authentic and courageous essence in gaming culture.

Objectives

This activation was designed to strengthen our connection with a key target and boost the values that define Burger King as a brand. Our ambition was to make Burger King the King of gaming and, of course, to do it "Our Way", reconnecting with an audience that was distancing itself from the brand. All this would ultimately have an impact on sales, although it wasn't our primary focus.

Key objectives were:

  1. Drive brand relevance to a strategic audience disconnected from the brand: millennials and Gen Z.
  2. Reflect our authentic and courageous essence in gaming culture, differentiating Burger King from...

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