Burger King: Stevenage challenge

Burger King, a fast food chain, launched a global campaign to drive brand relevance, achieve organic reach, and reflect the authentic and courageous essence in gaming culture.

Objectives

This activation was designed to strengthen our connection with a key target and boost the values that define Burger King as a brand. Our ambition was to make Burger King the King of gaming and, of course, to do it "Our Way", reconnecting with...