Burger King: Ring King

Fast-food restaurant, Burger King (BK), capitalised on the emerging tech trend of mobile-connected doorbell cameras to gain attention for the brand's Uber Eats partnership on social media in the US.

Campaign details

Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: MullenLowe, BostonMarket: United StatesSector: Restaurants & takeawaysMedia channels: Merchandise & free gifts, Social mediaBudget: Up to 500k

Campaign video...