Burger King: Quarantine Burger

Burger King, a quick service restaurant chain, kept itself at the forefront of consumers' minds (and stomachs) during the COVID-19 pandemic in France by sharing how to make its Whopper burger yourself.

Campaign details

Brand: Burger KingBrand owner: GroupeFloAgency: Buzzman & KR WavemakerMarket: France 

Executive summary

During the COVID-19 crisis, the restaurant sector suffered from mass closure and people who loved go out to dinner could not. To help them Burger King revealed the ingredients that people could buy at the supermarket to create their “own” whopper.

Market background

In France, Burger King is a challenger brand, whereas McDonald’s has a huge share of market and many other competitors, such as KFC, Quick, OTacos, Big Fernand, etc.

Challenge and business objectives

How...

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