Burger King: Quarantine Burger

Burger King, a quick service restaurant chain, kept itself at the forefront of consumers' minds (and stomachs) during the COVID-19 pandemic in France by sharing how to make its Whopper burger yourself.

Campaign details

Brand: Burger KingBrand owner: GroupeFloAgency: Buzzman & KR WavemakerMarket: France 

Executive summary

During the COVID-19 crisis, the restaurant sector suffered from mass closure and people who loved go out to dinner could not.To...