Campaign details
Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: MediaCom JakartaIdea creation: MediaCom Jakarta / Sari Burger Indonesia, JakartaMarket: IndonesiaSector: Restaurants & takeawaysMedia channels: Gaming & in-game advertising, Merchandise & free gifts, Mobile & apps, Online display, Online video, Public relations, Sales promotion, Social media, Word of mouth, influencersBudget: No budget
Executive summary
Being home to the largest Muslim population in the world, Indonesia every year gears up to celebrate holy month of Ramadan & succeeding Eid-ul-Fitr festival by feasting with friends & family....