Burger King: Pay Cut Whopper

Burger King, the fast-food chain, adapted its app model to help support people who were financially constrained during the COVID-19 pandemic in the UAE.

Campaign details

Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: Wunderman Thompson, DubaiIdea creation: Wunderman DubaiMedia: MediaCom MENA, DubaiMarket: United Arab EmiratesSector: Restuarants & takeawaysMedia channels:Mobile...