Campaign details
Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: Wunderman Thompson, DubaiIdea creation: Wunderman DubaiMedia: MediaCom MENA, DubaiMarket: United Arab EmiratesSector: Restuarants & takeawaysMedia channels: Mobile & apps, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Radio & audio, Sales promotion, Social mediaBudget: 500k - 1 million
Executive summary
Over the last couple of months, due to the economic ramifications of Covid-19, employees had to cope with a decision issued by the Ministry of Human Resources and Emiratisation which allowed employers for the first...