Burger King: Order from McDonald's

Burger King, a quick service restaurant chain, promoted all restaurants in France during the hardships of the COVID-19 lockdown – even its main competitor.

Campaign details

Brand: Burger KingBrand owner: GroupeFloAgency: KR Wavemaker & BuzzmanMarket: France

Executive summary

During the COVID-19 crisis, the restaurant industry has suffered from several closures and many restaurants closed definitely.To help...