Burger King: Moldy Whopper

Burger King, a fast food chain, increased sales and high quality ingredients perception in the US and across the world by creating a counterintuitive campaign that showed its burgers are now made without artificial preservatives.

Campaign video: Burger King – Moldy Whopper

Read the full campaign case study

Selected creative: Burger King – Moldy Whopper


Agency: INGO Stockholm / DAVID Miami / Publicis BucharestAccount Director: Rickard AllstrinAccount Executive: Mia MelaniArt Director:...

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