Burger King: Moldy Whopper

Burger King, a fast food chain, increased sales and high quality ingredients perception in the US and across the world by creating a counterintuitive campaign that showed its burgers are now made without artificial preservatives.

Campaign video: Burger King – Moldy Whopper

Selected creative: Burger King – Moldy Whopper

Credits

Creative agency: INGO Stockholm / DAVID Miami / Publicis BucharestAccount Executive: Mia MelaniAccount Director: Rickard AllsterinArt Director:Ivan Montebello...