Burger King: Late night delivery

Fast-food restaurant, Burger King, revived pre-pandemic habits amongst a youth audience to boost sales in Brazil.

Objectives

In 2020 the challenge was to attract people to delivery and invite them to continue interacting with BK. The company had lost at least 60% of its in-store traffic due to the pandemic (2). The business objective was to mitigate sales losses by leveraging delivery by at least 35% of sales during the campaign period.

In addition, our communication objective aimed to generate buzz around Burger King as a brand and leverage the buzz around the delivery service.

Sources:

(2) Burger King Data

Summary of the work

The 2020 scenario was challenging in many ways. In August people had...

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