Burger King: Hot Chili Lovers

Mona Hassanie, Ghida Sater

Burger King, a restaurant chain, launched a campaign in Oman and the UAE to encourage people to try the new burger, build an emotional connection, and position itself as a brand that was relevant to the youth.

Campaign details

Brand: Burger King Brand owner: Restaurant Brands International Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Dubai Market: United Arab Emirates Sector: Restaurants & takeaways Budget: Up to 500k

Executive summary

Burger King...

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