Burger King: Hot Chili Lovers

Burger King, a restaurant chain, launched a campaign in Oman and the UAE to encourage people to try the new burger, build an emotional connection, and position itself as a brand that was relevant to the youth.

Campaign details

Brand: Burger King Brand owner: Restaurant Brands International Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Dubai Market: United Arab Emirates Sector: Restaurants & takeaways Budget: Up to 500k

Executive summary

Burger King is loved across the world, thanks to its captivating communications that engage younger global audiences.

In the GCC however, the brand was facing challenges in finding the same success with the local youth, as Burger King's regional campaigns were more promotional, and didn’t resonate with our audience.

Furthermore, Burger King...

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