Burger King: #EatLikeAndy

Burger King, a fast food brand, launched its campaign #EatLikeAndy with a silent ad of film director Andy Warhol eating a Whopper during the Super Bowl in the US.

Campaign details

Brand: Burger KingAgency: DavidCountry: US

Objectives

Millennials and Gen Z represent 51% of our traffic, but we trailed both Wendy's and McDonald's in brand relevance – a key visitation driver – and were declining in "Cool" and "Modern"...