Burger King (BK), the fast-food restaurant, turned the notoriously negative holiday airport experience into a positive brand moment for travellers in the US.
Campaign details
Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: MullenLowe, BostonMarket: United StatesSector: Restaurants & takeawaysMedia channels:Merchandise & free gifts, Mobile & apps, Online video, Social media...
