Burger King: Delay your way

Fast-food brand Burger King grew app downloads and sales in the holiday period with geo-targeted ads at US airports offering a free burger to travellers whose flights had been delayed.

Campaign details

Brand: Burger KingBrand owner: Burger KingAgency: MullenLowe USMarket: United StatesSector: Restaurants & takeawaysMedia channels: Merchandise & free gifts, Mobile & apps, Online video, Social mediaBudget: Up to 500k

Executive summary...