Burger King Corporation: Battle Of The Burgers campaign (1980s)

The "Battle of the Burgers" campaign was initiated in 1982 under the overall direction of Jeff Campbell, who was executive vice president of marketing and the chief marketing officer for Burger King Corporation.

Burger King Corporation: Battle Of The Burgers campaign

Grace Hawthorne

Overview

The "Battle of the Burgers" campaign was initiated in 1982 under the overall direction of Jeff Campbell, who was executive vice president of marketing and the...