Burger King Corp.: When You Have It Your Way, It Just Tastes Better campaign

Despite its overall sales success, Burger King in 1998 embarked on what senior vice president of marketing James Watkins called an "aggressive evolution" of its brand.

Burger King Corp.: When You Have It Your Way, It Just Tastes Better campaign

Robert Schnakenberg

OVERVIEW

Despite its overall sales success, Burger King in 1998 embarked on what senior vice president of marketing James Watkins called an "aggressive...