Burger King Corp.: Subservient Chicken campaign

By 2004 Burger King's position as the second-largest hamburger company in the world was waning.

Burger King Corp.: Subservient Chicken campaign

Kevin Teague

OVERVIEW

By 2004 Burger King's position as the second-largest hamburger company in the world was waning. With a worsening brand image and an unshakable image for poor food quality, the chain...