Burger King: Ch’king Pride

Fast-food restaurant brand Burger King took to Twitter to ensure its new chicken sandwich stood out in the cluttered US QSR space.

Campaign details

Brand: Burger King Brand owner: Burger King Entrant company: MullenLowe USIdea creation: MullenLowe Boston Market: United States Sector: Restaurants & takeaways Media channels: Public relations Budget: Up to 500k

Executive summary

“Burger King Shades...

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