Burger King: Ch'king Of Pride
Mike Cassell, Ellie Gogan-Tilstone, Jane Dorsett
Fast-food restaurant chain Burger King grew sales of its Ch'King sandwich during Pride month in the US with a single tweet in support of LGBTQ+ rights that threw shade on market leader Chick-fil-A.
Campaign details
Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: MullenLower U.S. - USAIdea creation: MullenLowe BostonMarket: North AmericaSector: RetailBudget: Up to 500k
Executive summary
‘Burger King Shades Chick-fil-A with...
