Burger King: Burjer or burger

Burger King used a cultural insight in a social media campaign to reverse a value share decline in Saudi Arabia despite increased competition from new brands, delivery services and established QSR.

Campaign details

Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: Wunderman Thompson, RiyadhMarket: Saudi ArabiaSector: Restaurants & takeawaysMedia channels:Packaging & design, Point-of-purchase, in-store, Social media...

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