Burger King: Burger Glitch

Burger King, a fast-food restaurant, launched a campaign in Brazil to generate conversation within the gamer community, drive app downloads and sell its product.

Campaign details

Title: Burger GlitchBrand: Burger KingProduct: Burger KingIdea: DAVIDCountry: Brazil

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessLatin AmericaNon-specificTeenagers & young adults (13-25)HighThe media investment of this campaign was quite significant for the Brand in Brazil: around US$ 700k. Production added another US$ 210k - as the film was entirely developed in 3D. Those costs combined were Burger King's largest communication investment of that year.


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