Bupa UK: #PowerfulRealStories

Bupa, an insurance company, released two films in the UK highlighting the unrealistic expectations that social media creates to develop a strategic content and creative framework, engage the audience, drive awareness, make healthcare more accessible, and encourage open and honest conversations about mental health.

Campaign details

Brand: Bupa Brand owner: BupaEntrant company: The Contented Digital Media Company LimitedIdea creation: Initiative London Market: United Kingdom Sector: Healthcare services, providers Media channels: Video on demand, Websites & microsites, Word of mouth, Influencers, KOLs, Social mediaBudget: 500k - 1 million

Campaign video

Creative assets

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