Bupa UK: #PowerfulRealStories

Bupa, an insurance company, released two films in the UK highlighting the unrealistic expectations that social media creates to develop a strategic content and creative framework, engage the audience, drive awareness, make healthcare more accessible, and encourage open and honest conversations about mental health.

Campaign details

Brand: Bupa Brand owner: BupaEntrant company: The Contented Digital Media Company LimitedIdea creation: Initiative London Market: United Kingdom Sector: Healthcare services, providers Media channels: Video on demand, Websites & microsites, Word of mouth, Influencers, KOLs, Social mediaBudget: 500k - 1 million

Executive summary

#PowerfulRealStories is a digital campaign designed to help combat the unrealistic expectations that social media creates. Featuring two powerful films that highlight the unrealistic expectations of social media and the feelings of inadequacy that “filtered” social media creatives, as...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands