Bupa: Is it normal?

Bupa, international health insurance company, launched a mental health campaign in the UK and normalised the presence of mental health in everyday life.

Campaign details

Brand: BupaBrand owner: BupaEntrant company: MullenLowe LondonMarket: United KingdomSector: Healthcare services, providersMedia channels:Cinema, Online display, Outdoor, out-of-home, Search marketing, Social media, Television, Television -...