Bupa: From Exclusive to Normal

BUPA, a health insurance company, launched a campaign in the UK to improve brand perception, demonstrate the benefit of insurance and increase relevance.

Campaign details

Brand: BupaAgency: MullenLowe Group

Summary

Mental health doesn't discriminate on age, wealth, race or gender - in 2019 it was the most unifying healthcare challenge we faced. And simultaneously the most isolating.

In 2019, the general public...