BUPA - The Personal Health Service

This paper tells how Britain's biggest private health insurer repositioned itself in the public imagination as a health and care company that anyone can use.
Agency: WCRSAuthors: David Golding and Jo Reid

BUPA - The Birth of 'The Personal Health Service'.

In 1998 BUPA1 held a pitch for a new advertising agency.

The brief was simple:

Make BUPA more relevant to more people by showing them other points through which...

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