BUPA - How broadening the understading of a well established brand delivers a threefold return on advertising investment

1999-2001 campaign to relaunch BUPA. Private medical care suffered from low consideration (reasons discussed).
Agency: WCRSAuthors: Marco Centonze and Nicolette Robinson

BUPA

How broadening the understanding of a well established brand delivers a threefold return on advertising investment

Overview

This paper will prove that by broadening the understanding of...