Bumble: First Moves for Dating Equality
Mehak Jaini, Megha kimothi, Somdatta Roychowdhari
Female-focused social networking app, Bumble, rewrote the archaic rules of online dating with a multi-channel campaign that boosted engagement and brand sentiment by empowering Indian women.
Campaign details
Brand: BumbleBrand owner: BumbleEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: Media & publishingMedia channels: Word of mouth, Influencers, KOLs, Social media, Outdoor, Out-of-homeBudget:Up to...
