Bumble: #CyberflashingIsFlashing

Bumble, the dating app, launched a UK advocacy campaign against cyberflashing, resulting in widespread media coverage and a new parliamentary bill.

In Brief

Our campaign to position Bumble as the safest dating app for women led us to campaign on behalf of women online everywhere: calling for cyberflashing to be treated in the same way as flashing IRI

In all, the campaign delivered over 484 pieces of coverage. As importantly, 100% of pieces featured key messaging highlighting Bumble's call to action, with over 70% of online pieces including click-throughs to the campaign pages on Bumble.com.

In March 2022, the U.K. government announced that it would make cyberflashing a criminal offence under the proposed Online Safety Bill.

Objectives

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