Building successful search strategies for travel brands

Jodie Brookton

As travel starts up again post-COVID 19, brands will need to ensure their search strategy is optimised to capitalise.

As we sit tentatively on the edge of travel opening up again, people’s thoughts are once more turning to tourism and overseas visits. Just as individuals have had a hiatus on holiday plans, many travel businesses have paused their marketing and advertising while lockdown ensued.

This COVID-19-enforced lull has meant companies could use this period of downtime to take stock and reassess their use of search. So, for instance, at The Kite Factory, working with our client Flight Centre, we’ve taken that time to audit and restructure our search campaigns to ensure we have the best practice when we relaunch....

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