Building new advertiser platforms for video content with short form messaging!

Bob Dahill

Discusses the ten-second short-form video message. Research shows it to be less intrusive but as effective in impact as a longer commercial.

Building new advertiser platforms for video content with short form messaging!

Bob DahillTV10s

As more consumers subscribe to high-speed Internet connections and wireless phone service, the need for platform operators to monetize the cost of video content grows.

And while the debate over which revenue model is best suited to monetize delivery of video content, there already exists a proven model that offers advertisers a targeted messaging platform that is non-intrusive to the viewing experience. Moreover, it is a model that has already received high marks from researchers and high praise from consumers.

That proven model is the ten-second...

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