Building innovation - must all researchers be 'vandals'?

Research is often criticised for its failure to nurture innovative ideas. In response to this situation, this paper aims to establish the experience of UK-based advertisers and creative agencies in terms of research and idea development, in order to establish what role researchers should play.

Building innovation – must all researchers be 'vandals'?

Lucy BlakemoreGravity Planning & Research Ltd, United Kingdom


Innovation is a notoriously tricky process, as anyone who has tried to bring a new or different idea to market will tell you. Having an idea in the first place is just the start; bringing that idea to life in a way that inspires others to help it grow can mean the difference between an abandoned sketch on a notepad and a successful finished product in a customer's hands. The risks involved in innovation mean that finances, time and support for new...

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