Building holistic relationship communication programs in an interactive marketplace
Kirsti Lindberg-Repo and Prof Don E Schultz
This paper discusses a model of the communication processes that occur between marketers and their customers, for use in Customer Relationship Management (CRM).
Building
Holistic Relationship
Communication Programs In
An Interactive
Marketplace
A new
communication process
model
Don
E. SchultzNorthwestern
University
andKirsti Lindberg-RepoCenter for
Relationship Marketing
Introduction
The emergence of
customer...
