Luxury marketing in an era of change
This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more
Luxury consumers are no longer solely driven by a desire for exclusivity and prestige. They are increasingly prioritising sustainability, opting for brands and products that complement their evolving value-set and worldview. It's been a long time coming, but the gap between sustainable intentions and consumer behaviour is finally narrowing.
Along with shifting consumer expectations, luxury brands are under fire from investors, holding companies, governments, industry bodies, activists and...